Alexander Katin

London-based product designer specialising in user interfaces and design direction, passionate about cross-functional collaboration and knowledge sharing. Figma and Sketch plugins developer. Design mentor. Smart home enthusiast. My friends call me Sasha.

Currently at Elsevier, previously at Beacon Technologies, Avito. Here’s my CV.

Elsevier → Improving science publishing

2023–now, Senior UX Designer

Elsevier is a top global provider of scientific, technical, and medical content and tools, supporting researchers, healthcare professionals, and institutions worldwide. As a senior designer at Elsevier, I design products to facilitate authors', editors', and publishers' experience. I'm learning a ton every working day.

Beacon → Imagining the future of freight forwarding

2021–2022, Senior Product Designer

I designed a freight tracking service at Beacon Technologies, a digital freight forwarder. Our goal was to increase transparency in the freight industry using advanced tracking technologies for real-time shipment monitoring and data analytics for cost reduction. This work required tight collaboration across multiple teams and stakeholders. The firm raised $15.6M in funding from investors, including Bezos Expeditions and several venture capital firms.

Me at Avito HQ, Semyon Boboshko's photo

Avito → Working for the world's #1 classified

2018–2021, Senior Product Designer

I spent three productive years at the biggest classified service in the world, with 50+ million monthly active users.

There, I worked on several projects, including Avito's design system and an HR Information System for 3000+ Avito employees. We received the Best Intranet Award in 2020, a great accomplishment for our team and one that I'm extremely proud of.

I also designed Avito Work, the company’s job board business vertical and had a great opportunity to develop an enterprise Figma plugin, Narrator. I initiated and expanded a series of design meetups within the company.

Sympli → Designing for designers

2017–2018, Lead Product Designer

I designed a versioning system for Sketch files and improved the UX of the design assets hand-off app. I enjoyed working in a close-knit team that emphasised rapid iterations and had deep technical expertise.

Habidatum → Making cities smarter

2016–2017, Product Designer

Habidatum has been developing a platform to make architects' and urban planners' work more efficient and streamlined.

Formr, the Sketch plugin

I developed a Sketch plugin to adjust layer proportions. My primary objective was to gain a deep understanding of the Sketch plugins ecosystem. The simplicity of the code ensures Formr’s compatibility with the latest Sketch versions.



“Award-winning intranet: From Russia with love”, a talk at the IntraTeam Event Online.


Panel discussion: “Why do designers need side-gigs?” at the Avito Design Talk #2.

For 5+ years, until late 2020, I led Processing courses for designers at BHSADBangBang EducationMoscow Coding School, and Yandex.


"How we removed unnecessary colours from the production build", a talk at Avito Design Meetup (Avito Design Talk #1).

"Creating digital products", a one-day workshop for the Product University.

Highlights, learning, and recognition


Got the Global Talent visa endorsement allowing me to work anywhere in the UK.


Conducted dozens of scoring interviews with designers of various seniority levels and wrote a comprehensive review of each candidate at Typical.HR.


Graduated an online course, “Typography and Layouts”, by Mikhail Nozik, Bureau.


Received Awwwards’ Site of the Day for

Yes, it was early days of retina screens


Studied Interaction Design at the top design school in Moscow.

Got an honourable mention from D&AD in 2013 for the BBC design challenge.

One more thing

This website is built with Framer. Text set in Mabry and EB Garamond fonts.

Previous version was made using Gatsby.js and VS Code, hosted on Github and deployed with Netlify.