I’m Sasha — a London-based senior product designer for information-heavy products: B2B SaaS, automations, operational workflows, design tools, and data visualization — where trust beats novelty.
I own problem framing end to end — discovery, interaction models, and close work with product, ML, and engineering. I also build small tools when judgment needs a working prototype, not another slide.
Currently at Elsevier. Previously Beacon, Avito, and other startup and scale-up teams.
Senior UX for workflow-heavy research platforms — clarity, integrity, and operational reliability from submission through publication. Product direction, prototyping, and consistent UI through the design system.
Fractional product design for an insurance claims startup — intake, evidence, and internal triage made clearer so handlers can decide faster without inventing process in email and PDFs.
Lead design for a lab-automation workbench — readable protocols, inline configuration, and mobile monitoring so scientists can trust robot-executed runs before they fail late.
Freight tracking for a digital forwarder — opaque multi-party shipment data turned into an operational status model operators could act on.
I wrote “Three years in London: Alexander Katin on Global Talent visa and life in the UK” for Immigram.
“Award-winning intranet: From Russia with love”, a talk at the IntraTeam Event Online.
Panel discussion: “Why do designers need side-gigs?” at the Avito Design Talk #2.
For 5+ years, until late 2020, I led Processing courses for designers at BHSAD, BangBang Education, Moscow Coding School, and Yandex.
“How we removed unnecessary colours from the production build”, a talk at Avito Design Meetup (Avito Design Talk #1).
“Creating digital products”, a one-day workshop for the Product University.
I approached Sasha to discuss my portfolio, experience, and my chances of getting a job in a foreign company. I was also very interested in learning about life in another country and the difficulties I might encounter. Sasha answered all my questions in great detail and sincerely, without rushing. He told me about his experience, shared insights about the hiring process in a foreign company, we discussed my goals and I shared my portfolio. Sasha went through the portfolio studying each case, leaving valuable comments. I'm very grateful for Sasha's openness and expertise. This session helped me not to be afraid of the next steps, to understand what exactly and how I can improve in order to get a job in a foreign company.
Anastasia, senior product designer
In 2023, I worked with Sasha as my mentor while switching into product design. Together we built a portfolio case, a focused growth plan, and I later completed an internship. I'm now a product designer at a large company, working on WB Stream (our videoconferencing service). What helped most was Sasha's practical guidance and the way he pushed for structure and momentum during an uncertain transition.
Nadezhda, product designer · Full conversation
Got the Global Talent visa endorsement allowing me to work anywhere in the UK.
Conducted dozens of scoring interviews with designers of various seniority levels and wrote a comprehensive review of each candidate at Typical.HR.
Graduated an online course, "Typography and Layouts", by Mikhail Nozik, Bureau.
Received Awwwards' Site of the Day for sulliwan.com.
Studied Interaction Design at the top design school in Moscow. Got an honourable mention from D&AD in 2013 for the BBC design challenge.
Initially, built with Framer. Moved to Gatsby. Current version is coded in VS Code and Cursor. Text set in Instrument Serif, Mabry, and JetBrains Mono. Hosted on Github and deployed with Netlify.
